Pós-Graduação in Strategic Design

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Agustin González

Agustin González

Pós-Graduação in Strategic Design

  • Modalidad de impartición
    El programa Pós-Graduação in Strategic Design se dicta en la sede São Paulo de IED Istituto Europeo di Design.
  • Número de horas
    Son 400 horas de estudio.
  • Titulación oficial
    El graduado recibirá una titulación oficial de IED Istituto Europeo di Design.
  • Valoración del programa
    El programa Pós-Graduação in Strategic Design brinda los conocimientos y habilidades para que el alumno desarrolle un pensamiento estratégico enfocado en los negocios, que sepa liderar proyectos combinando la creatividad y la técnica para generar negocios, productos o servicios innovadores. Adquiere fundamentos en temas como design thinking, branding, cool hunting, marketing y comunicación. Se abordan áreas de estudio vinculadas a la investigación socio-cultural y la historia del diseño, el diseño estratégico, la comunicación verbal, el management y la gestión empresarial.
  • Dirigido a
    Este curso está dirigido a titulados universitarios en las distintas áreas del diseño, comunicación, marketing, administración y negocios, que quieran formarse en el área de diseño estratégico.
  • Empleabilidad
    La formación en pensamiento estratégico y una mirada global del negocio le dará herramientas para ocupar puestos de gerencia y responsabilidad en empresas o emprendimientos personales.

Comentarios sobre Pós-Graduação in Strategic Design - Presencial - São Paulo - Brasil

  • Contenido
    Pós-Graduação in Strategic Design.

    Master - São Paulo.

    Start date : September 2017
    Duration : 400 hours
    Attendance : full-time
    Language : Portuguese

    IED São Paulo’s Mater Programme in Strategic Design develops the strategic reasoning of students in order to enable them to lead projects in their fields by combining creativity and technical competence to generate innovation. It has been a long time since Design was seen as a mere makeover to become a key part of the feasibility and success of a brand, product, or service. This programme was created to meet a strong market demand for these new professionals.

    Thinking strategically requires a broad and solid background that includes not only technical knowledge of design, but also advanced research practices, notions of Design Thinking, innovation, branding, cool hunting, as well as Marketing and Integrated Communication.

    Description
    .

    Program .
    The courses were designed considering the conceptual, operational and planning, dealing with the various stages within the various types of events, giving a larger view on the events sector and its possibilities of action.

    The Professional .

    Capable of conceiving or repositioning a product or service and managing projects, research, and managing teams, the Strategic Design professionals meet the most advanced demands of the market and are qualified to become leaders in their segments and ventures. The professional formed by the IED São Paulo’s Mater Programme of Strategic Design can work in a vast selection of segments, ranging from Graphic Design to Architecture, including Engineering, Marketing, Research, and Trends, among others. This professional must think in an integrated way and sign projects that span from briefing to communication and commercialization.

    Fields of Study .

    Culture: Sociocultural Trends, Design Trends and Research, History of Design.

    Techniques and Technology: Methodology of Strategic Design, Verbal Communication, Strategic Design Management, Branding, Administration and Marketing for Offices.

    Projects: Vertical Integration Project, Conceptual Design.

    Hours: 400 hours.

    O IED São Paulo:
     
    A cada ano, o IED contribui para posicionar São Paulo como capital da moda latino-americana. No campo do design, a escola colabora para a emancipação do produto brasileiro no mercado externo. O modelo didático do IED também tem permitido a realização de programas educativos para o desenvolvimento de diferentes setores produtivos em alguns estados brasileiros, com parcerias estratégicas com os setores público e privado.

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