Máster Programme in Protocol, Soft and Corporate Diplomacy.
Modalidad: Semi-Presencial en Madrid
Duración: 60 credits ECTS
• Chiefs of Protocol
• Protocol Officers
• Embassy Personnel
• Protocol Advisors
• Event & Conference Managers
• Office Managers
• VIP Services Managers
• Family Office Personnel
• Executive Assistants to Senior Management
• All those who would like to advance their careers in Protocol & Diplomacy or to certify the knowledge already gained through experience
Executive Masters Programme in Soft Diplomacy expertise:
A. Protocol & High-Level Events This course offers a brief history of protocol and its practice. It underlines the importance of understanding protocol as an integral part of diplomacy as well as identifying protocol in high-level events and the corporate world. It enables participants to understand why key concepts such as Protocol, Etiquette and Ceremonials are separate but interdependent.
B. Soft Diplomacy Skills & Cross-Cultural Intelligence. This course examines the importance of managing and maintaining a good relationship with the media. The unit also looks at how to best deal with the foreign press and how to organise a press conference from A-Z.
C. Corporate Diplomacy and International Business. This course has been designed to provide an overview of the business environment. It addresses how to organise a corporate event from A-Z as well as how to manage the PPP (Public-Private Partnership). It underlines the the different levels of awareness to conduct business negotiations based on the cultural background of the counterpart.
Blended methodology: a module is taught 3-5 times a week, in which several experts will participate leading different types of methodology:
• Documents and presentations.
• Short and dynamic videos.
• Forum discussions.
• Case studies.
• Streaming Sessions.
• Face to face sessions.
• Institucional Visits.
• Thematic Visits.
• Identify protocol in high-level events and in the corporate world.
• Understand key concepts in protocol and diplomacy.
• Develop an awareness of the different ways to conduct business negotiations based on the cultural background of the counterpart.
• Understand the importance of image and political consultancy.
• Gain skills in the application of corporate culture in event organization.
Lugar de impartición:
Protocol & High-Level Events
ECPD100: Introduction to Protocol and Diplomacy
ECPD101: Precedence and its Criteria
ECPD102: Seating Arrangements for Events
ECPD103: Invitations and Gifts, Title, Form of Address
ECPD104: Protocol at the Table
ECPD105: Official Events
ECPD106: Organisation of Press Conferences and Summits
ECPD107: The Defence Attaché
ECPD108: Protocol, Etiquette & Courtesy
ECPD109: Protocol in the Armed Forces
ECPD110: VIP Security
ECPD111: Symbolism and the World of Flags
ECPD112: Protocol in Sports Events
ECPD113: Protocol in International Organisations
Soft Diplomacy Skills & Cross-Cultural Intelligence
ECPD200: Working with the Media
ECPD201: Public Diplomacy
ECPD202: The Human Factor
ECPD203: Image and VIP Managemen
ECPD204: Conflict Resolution and Negotiation Skills
ECPD205: Country Branding
ECPD206: Cross-Cultural Communication
ECPD207: Hard Diplomacy vs Soft Diplomacy
ECPD208: Cultural Diplomacy and DO’s and DON'Ts around the world
ECPD209: European Perceptions of Arab Culture
ECPD210: The Rise of China
ECPD211: Relations with Africa
ECPD212: India Insights
ECPD213: Digital Diplomacy
Corporate Diplomacy and International Business.
ECPD300: Business Protocol
ECPD301: Image and Business Table Protocol
ECPD302: Economic Diplomacy and Trade Missions
ECPD303: Intercultural Negotiations in Business
ECPD304: Conflict Management
ECPD305: Corporate Diplomacy and Public Affairs
ECPD306: Institutional Relations and Coalition Building
ECPD307: Stakeholder Management
ECPD308: Reputation Management
ECPD309: Hospitality and Customer Service Awareness
ECPD310: Advocacy and Lobbying - Who do you lobby and how?
ECPD311: PPP - Public-Private Partnerships
ECPD312: Business Development Challenges in Different Markets
ECPD313: International Taxes Strategy, Risk and Compliance
Image & Political Consultancy
ECPD400: Politics, Politicians and Advisors
ECPD401: Civil Society and Politics
ECPD402: Elections Campaign and its Research
ECPD403: Emotional Intelligence, Power and Political Leadership
ECPD404: Political Negotiation
ECPD405: Image Advice and Personal Marketing
ECPD406: Consultants and Elections Campaigns
ECPD407: Political Speech and Storytelling
ECPD408: Crisis Communications
ECPD409: Candidates and TV Shows
ECPD410: Electoral Spots and Graphic Advertisement
ECPD411: Internet, Social Media and Politics