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Máster Programme in Protocol, Soft and Corporate Diplomacy - Semi-presencial

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  • Contenido
    Máster Programme in Protocol, Soft and Corporate Diplomacy.

    Tipo: Masters
    Modalidad: Semi-Presencial en Madrid
    Duración: 60 credits ECTS

    Dirigido a:

    • Chiefs of Protocol
    • Protocol Officers
    • Embassy Personnel
    • Protocol Advisors
    • Event & Conference Managers
    • Office Managers
    • VIP Services Managers
    • Family Office Personnel
    • Executive Assistants to Senior Management
    • All those who would like to advance their careers in Protocol & Diplomacy or to certify the knowledge already gained through experience


    Executive Masters Programme in Soft Diplomacy expertise:

    A. Protocol & High-Level Events This course offers a brief history of protocol and its practice. It underlines the importance of understanding protocol as an integral part of diplomacy as well as identifying protocol in high-level events and the corporate world. It enables participants to understand why key concepts such as Protocol, Etiquette and Ceremonials are separate but interdependent.

    B. Soft Diplomacy Skills & Cross-Cultural Intelligence. This course examines the importance of managing and maintaining a good relationship with the media. The unit also looks at how to best deal with the foreign press and how to organise a press conference from A-Z.

    C. Corporate Diplomacy and International Business. This course has been designed to provide an overview of the business environment. It addresses how to organise a corporate event from A-Z as well as how to manage the PPP (Public-Private Partnership). It underlines the the different levels of awareness to conduct business negotiations based on the cultural background of the counterpart.


    Blended methodology: a module is taught 3-5 times a week, in which several experts will participate leading different types of methodology:

    • Documents and presentations.
    • Short and dynamic videos.
    • Forum discussions.
    • Case studies.
    • Streaming Sessions.
    • Face to face sessions.
    • Institucional Visits.
    • Thematic Visits.


    • Identify protocol in high-level events and in the corporate world.

    • Understand key concepts in protocol and diplomacy.

    • Develop an awareness of the different ways to conduct business negotiations based on the cultural background of the counterpart.

    • Understand the importance of image and political consultancy.

    • Gain skills in the application of corporate culture in event organization.

    Lugar de impartición:

    en Madrid


    Expertise A.
    Protocol & High-Level Events

    ECPD100: Introduction to Protocol and Diplomacy
    ECPD101: Precedence and its Criteria
    ECPD102: Seating Arrangements for Events
    ECPD103: Invitations and Gifts, Title, Form of Address
    ECPD104: Protocol at the Table
    ECPD105: Official Events
    ECPD106: Organisation of Press Conferences and Summits
    ECPD107: The Defence Attaché
    ECPD108: Protocol, Etiquette & Courtesy
    ECPD109: Protocol in the Armed Forces
    ECPD110: VIP Security
    ECPD111: Symbolism and the World of Flags
    ECPD112: Protocol in Sports Events
    ECPD113: Protocol in International Organisations

    Expertise B.
    Soft Diplomacy Skills & Cross-Cultural Intelligence

    ECPD200: Working with the Media
    ECPD201: Public Diplomacy
    ECPD202: The Human Factor
    ECPD203: Image and VIP Managemen
    ECPD204: Conflict Resolution and Negotiation Skills
    ECPD205: Country Branding
    ECPD206: Cross-Cultural Communication
    ECPD207: Hard Diplomacy vs Soft Diplomacy
    ECPD208: Cultural Diplomacy and DO’s and DON'Ts around the world
    ECPD209: European Perceptions of Arab Culture
    ECPD210: The Rise of China
    ECPD211: Relations with Africa
    ECPD212: India Insights
    ECPD213: Digital Diplomacy

    Expertise C.
    Corporate Diplomacy and International Business.

    ECPD300: Business Protocol
    ECPD301: Image and Business Table Protocol
    ECPD302: Economic Diplomacy and Trade Missions
    ECPD303: Intercultural Negotiations in Business
    ECPD304: Conflict Management
    ECPD305: Corporate Diplomacy and Public Affairs
    ECPD306: Institutional Relations and Coalition Building
    ECPD307: Stakeholder Management
    ECPD308: Reputation Management
    ECPD309: Hospitality and Customer Service Awareness
    ECPD310: Advocacy and Lobbying - Who do you lobby and how?
    ECPD311: PPP - Public-Private Partnerships
    ECPD312: Business Development Challenges in Different Markets
    ECPD313: International Taxes Strategy, Risk and Compliance

    Non Compulsory.
    Image & Political Consultancy

    ECPD400: Politics, Politicians and Advisors
    ECPD401: Civil Society and Politics
    ECPD402: Elections Campaign and its Research
    ECPD403: Emotional Intelligence, Power and Political Leadership
    ECPD404: Political Negotiation
    ECPD405: Image Advice and Personal Marketing
    ECPD406: Consultants and Elections Campaigns
    ECPD407: Political Speech and Storytelling
    ECPD408: Crisis Communications
    ECPD409: Candidates and TV Shows
    ECPD410: Electoral Spots and Graphic Advertisement
    ECPD411: Internet, Social Media and Politics

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