Master (MA) in Marketing Management - Online

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Florencia Costa

Florencia Costa

Master (MA) in Marketing Management

  • Modalidad de impartición
    La modalidad de impartición del Master (MA) in Marketing Management es Online.
  • Número de horas
    La duración del programa es de 12 y 24 meses.
  • Titulación oficial
    Este programa otorga la titulación: Master (MA) in Marketing Management.
  • Valoración del programa
    Al realizar este Máster, los alumnos obtendrán sólidos conocimientos acerca del marketing y las ventas. A su vez, profundizarán sus habilidades estratégicas y creativas mediante herramientas digitales, con el objetivo de darle identidad a una marcar y tener un alcance a determinado público. Algunas de las materias que verán son: International Marketing, Applied Marketing Research, Digital Business Models y Online and Social Media Marketing, entre otras.
  • Dirigido a
    El Máster se dirige a todos aquellos interesados en la gestión de Marketing. Deben contar con conocimientos de Inglés.
  • Empleabilidad
    Los egresados de este Máster contarán con las aptitudes necesarias para desempeñarse como Gestor de comunicación digital, Gestor de marca y Director de marketing/ventas en agencias, pequeñas y medianas empresas, grandes corporaciones internacionales u ONGs.

Comentarios sobre Master (MA) in Marketing Management - Online

  • Contenido
    Master (MA) in Marketing Management.


    Credit Points: 60 or 120 ECTS 
    Duration (full-time): 12 or 24 months 
    Study Options: Online 




    Programme Description.
    Marketing is a great career path with diverse opportunities. With the IU Master of Arts in Marketing Management, you’ll gain an overview of the field and dive deeper into key areas. Modules in consumer behaviour, marketing research, social media marketing and more will transform your skills. A mix of theory and practical knowledge will sharpen your management expertise. You’ll learn to analyse marketing spend, use digital analytics, strengthen online presence, and fine tune search engine marketing. Start or boost your career in an industry that's in demand across the globe. With IU, you can study 100% online with digital learning materials and top quality support.


    Academic Requirements 60 ETCS:
     - Completed degree from a public or officially recognised university/higher education institution in relevant field. 
     - At least a “satisfactory” or Grade C equivalent earned in your previous degree.
     - Your undergraduate degree should be worth 240 ECTS credits. 

     
     Professional Experience:
     For some 60-ECTS master programmes, you will need to have achieved one year of professional work experience before starting your studies. 
     
     English Level:
     - Proof of English skills.
    - Speexx B2.2 Certificate (complimentary when signing up with IU - free of charge)
     - If English is your native language or you graduated from an English-speaking school/university, you do not have to prove your English skills.


    Academic Requirements 120 ETCS:
     - Completed degree from a public or officially recognised university/higher education institution in relevant field. 
     - At least a “satisfactory” or Grade C equivalent earned in your previous degree.
     - Your undergraduate degree should be worth 180 ECTS credits. 
     
     
     English Level:
     - Proof of English skills.
    - Speexx B2.2 Certificate (complimentary when signing up with IU - free of charge)
     - If English is your native language or you graduated from an English-speaking school/university, you do not have to prove your English skills.

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