Specializing master in Premium Design Management.
The Specializing Master will begin in September 2018 and will end in September 2019.
Politecnico di Milano I level Specializing Master in partnership with International University of Monaco (IUM). The Specializing Master can be achieved individually or as Double Degree option within the Master of Science in Luxury Management.
The Specializing Master will be delivered in English.
The Specializing Master involves the deepening of issues related to the design of a new kind of marketing and management in the luxury sector, with the involvement of transversal disciplines and according to themes and strategies belonging to the two fields of Design and Economic Management.
The market of luxury goods and services, in particular, with its recent trend of commercialization of experiences, rather than just products, offers a unique meeting ground between the theoretical and practical areas related to the design, and the analyzes and studies related to the world of marketing and business management.
Aim of the Specializing Master is to train key figures able to mediate instances of management and corporate marketing with the needs of products, spaces and services characterized by high or very high quality of design.
Employment opportunities are mainly in the luxury sector which has multiple areas not affected by any crisis, in addition to opportunities in the area of services and of planning and management of events and exhibitions. There are also prospects in the areas of design and strategic marketing.
Upon completion, students earn a Politecnico di Milano first-level Specializing Master in “PREMIUM DESIGN MANAGEMENT”.
The Specializing Master grants 60 CFU, equivalent to 60 ECTS.