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Master in Marketing

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Nadia Bacco

Nadia Bacco

Master in Marketing

  • Modalidad de impartición
    Rome Business School dicta el programa en forma presencial
  • Número de horas
    Para consultas sobre extensión del programa, enviar mensaje al centro.
  • Titulación oficial
    Al egresar se obtiene titulación de Master in Marketing.
  • Valoración del programa
    El programa brinda a los alumnos las competencias que requiere el mercado en la gestión integral de mercadotecnia, el desarrollo de canales de ventas, estrategia y planificación comercial. Prepara al alumno en conocimientos actualizados sobre modelos de gestión y negocios, técnicas de ventas mediante canales tradicionales y tiendas virtuales. Lo preparará en aspectos de marketing de contenidos, posicionamiento, gestión de imagen corporativa, fidelización del cliente, entre otros.
  • Dirigido a
    Rome Business School recomienda el programa a profesionales con conocimientos de inglés, interesados en adquirir herramientas específicas en gestión de marketing.
  • Empleabilidad
    Los egresados del Master in Marketing podrán ser asesores, consultores, ejecutivos y líderes de sector en empresas vinculadas a ventas, marketing, publicidad y comercio electrónico, entre otros.
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Comentarios sobre Master in Marketing - Presencial - Roma - Italia

  • Contenido
    Master in Marketing.

    With our Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to evolve, and participants will undergo a process of change and personal growth.

     
    FORMULA: Full time
    LANGUAGE: English


    Overview.


    Top 200 – Regional ranking within the 9 geographical areas

    Ranked Top 50 Worldwide by Global Ranking Eduniversal for Marketing Masters

    The Master in Marketing and Sales is designed for those who want to obtain a general basic knowledge in the business world and, at the same time, acquire specialized skills thanks to the mastery of the digitization systems of the reference sector.

    Rome Business School guarantees a multidisciplinary experience oriented to an increasingly interconnected market: to guarantee this, we boast belonging to the most ambitious group “Planeta Formación y Universidades”, an international network created in 2003 by De Agostini and the Planeta group , market leader in university and continuing professional education.

    Why choose our Master in Marketing and Sales?

    92% of our students get a job offer at the end of the master
    12% salary increase: at the end of the master, our students generally benefit from a 12% salary increase
    International Bootcamps in Rome, Barcelona and New York: thanks to our Bootcamps you will have an immersive and stimulating experience, focused on the topics of the business world;
    Networking: we have more than 221 partners of the largest companies in the world market and, thanks to our workshops and company visits, students will have continuous opportunities and networking.


    Program.
    Our Master in Marketing and Sales successfully blends essential theoretical principles to have an international career with the most advanced modern techniques marked by a practical approach aimed at the digital market.



    Captstone Project:

    At the end of the path, a group project is envisaged that aims to develop a plan to solve a problem of an existing or fictitious company. All teams are led from the initial phase of the project. Upon completion of the Capstone project, students will be able to:

    - Pensare in modo critico
    - Implement creative solutions and solve management problems
    - Apply and link theory with practice
    - Communicate and present business reports / ideas more effectively
    - Carry out commercial research and commercial analysis
    - Demonstrate collaborative leadership skills
    - Work effectively in a team
    - Communicate interculturally and compromise for a common goal
    - Set goals and implement projects effectively

    Methodology: ” Circular Learning ” based on the EFMD Circle for Quality Assurance

    By adhering to the highest standards regarding the teaching methodology provided by EFMD, the Master will be taught through interactive lectures, case study analyzes, classroom exercises, discussions, role plays, teamwork exercises, video conferences, business analysis and sessions presentation of students. Case studies will be used to generate discussions and illustrate business problems. Students will be encouraged to read and engage in discussions and debates. The teaching methodology is based on learning by doing, through which teachers implement a student-centered approach, involve students and provide activities that allow students to apply the knowledge acquired.



    Soft Skill Program.

    Soft skills are the “secret key” of a well managed workplace and a progressive career path. With the Soft Skills Program, we offer you the opportunity to develop the soft skills necessary for your personal and professional growth.

    The personal growth program is optional and is structured as follows: 10 hours in total for 5 interactive and self-reflective courses on soft skills (the certificate will be provided upon completion of the program):

    - Emotional intelligence
    - Public Speaking for Business
    - Time, stress and self-management
    - Intercultural communication
    - Conflict, problem solving and negotiations

    Faculty.
    Rome Business School’s Master in Marketing & Sales are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing.  The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.


    Career Services.
    With our help, you can create your career strategy through a journey of self-reflection, exploration and results. This program is designed to help you find internships or positions that match your ambitions and expectations. In particular, the master is particularly suitable for those who want to pursue a career in the following roles:

    - Chief Marketing Officer (CMO)
    - Global Marketing Manager
    - Marketing Technician
    - Sales Manager
    - Brand Manager
    - Digital Marketing Manager
    - Marketing Consultant
    - Sales Trainer
    - Commercial Director
    - Product Manager
    - Category Manager
    - Key Account Manager
    - Trade Marketing Manager

    Sales Technician.
    Each year, Rome Business School presents the Employment Report, a document that collects data on the official results achieved by our students and former students in terms of employment and professional growth following their master’s degree at Rome Business School. The results obtained were possible thanks to the commitment of our students and the incredible professionalism of our Career Services who, with diligence and dedication, were able to direct students towards the desired career path in the world of work.

    In particular, according to the most recent statistics:

    60% of our students obtain a job offer within 6 months of the end of the master
    92% of our students get a job offer at the end of the master
    43% of our students have obtained a job position in large multinational companies;
    37% of our students are currently successful managers;
    68% of our students increased their job responsibilities at the end of the master.


    RBS EXPERIENCE
    Networking and partners.

    Rome Business School has established solid partnerships with several world-renowned leading companies, such as Enel, Fendi, Bulgari, Eataly, IBM Italia, Land Rover and many others. To ensure that our students can build a strong professional network, we constantly organize guest meetings, visits, events and lectures with representatives of elite business ecosystems, encouraging interaction between leading professionals and students, and facilitating the process learning.

    Multicultural classes.

    Thanks to the school’s purely international mold, students will have the opportunity to take part in classes with students from more than 150 countries. This will allow participants to increase their knowledge of other cultures other than their own.

    Student Hub.

    Every year we welcome students from all over the world: from cities and small towns, of all cultural, ethnic and religious backgrounds. Rome Business School enhances the experience of students, supporting them in obtaining visas and identifying accommodation, creating opportunities for learning, involvement, personal and cultural development that go well beyond the lessons.

    Events.

    Our students will be able to participate in various activities: visits out of town, Coffee Meetings with the CEOs of prestigious multinational companies, company visits or simple events designed to promote socialization and intercultural exchange which has always been the central point of our school.

    Admission process.
    Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection


    The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.


    Scholarships.

    Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 8 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

    Early Bird Enrollment Scholarship
    Study in Italy Initiative Scholarship
    Lifelong Learning Scholarship
    Academic Excellence Scholarship
    Executive Women Grant
    Entrepreneurial Grant
    Better Managers for a Better World
    Student Loan Assistance Grant
    Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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