Master in Fashion Brand Management

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Nadia Bacco

Nadia Bacco

Master in Fashion Brand Management

  • Modalidad de impartición
    El Master in Fashion Brand Management de Accademia del Lusso se realiza de manera presencial en Milán, Italia.
  • Número de horas
    El tiempo de duración del programa es de 10 semanas.
  • Titulación oficial
    Los egresados obtienen titulación oficial de Máster de la Accademia del Lusso.
  • Valoración del programa
    Durante el programa se estudian todos los aspectos de la gestión de una marca de moda de lujo, desde la investigación de tendencias hasta el desarrollo de productos, la filosofía de la marca, su misión y visión y las estrategias de marketing, la moda ecológica y las técnicas de compra. El plan de estudios les dotará de habilidades estratégicas, gerenciales y empresariales adecuadas para permitirles tener éxito como ejecutivos en esta industria en constante cambio y actualización.
  • Dirigido a
    Este programa es ideal para titulados y profesionales con experiencia relacionados al campo de estudios, con conocimientos de inglés o italiano.
  • Empleabilidad
    Los alumnos que egresen del Master in Fashion Brand Management podrán trabajar como asesores y directivos de sectores de marketing, branding y gestión de marcas vinculadas a moda y estilo.
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Comentarios sobre Master in Fashion Brand Management - Presencial - Milán - Italia

  • Contenido
    Master in Fashion Brand Management


    60 CFU credits
    DURATION: 10 weeks
    ATTENDANCE: Full-time
    LANGUAGE: English or italian
    CLASS SIZE: Limited class size
    LOCATION: Milan


    This Master’s in Fashion Brand Management provides dynamic and focussed teaching on all aspects of managing a luxury fashion brand, from researching trends to product development, brand philosophy to marketing strategies, eco-fashion to buying techniques.

    The curriculum will expand and refine students’ existing skill sets and ensure they possess the right strategic, managerial, and entrepreneurial abilities to enable them to succeed as managers in this exciting yet challenging industry.

    Business awareness, critical thinking, and leadership skills will become part of students’ daily activities through classroom and workshop tasks.

    The course is taught by fashion brand experts and leaders in the industry who provide stimulating content that is up to date with the world of work. Seminars, practical workshops, and meetings with other fashion and luxury brand professionals are a main focus of the course, alongside guided field trips to trade fairs, events, and businesses.

    The course programme covers a wide range of aspects in fashion brand management and also covers other related specialist knowledge, starting with an overview of Made in Italy and the luxury goods system in general, and moving onto more technical aspects such as trend research, the digital tools used for fashion graphic design, and social media management.

    By the end of the course, among other skills students will be able to:

    - Analyse trends and create a trend book
    - Understand the fashion market, competitors and perform client analysis
    - Use vector and bitmap graphics programmes for image management
    - Know about communication strategies in the fashion sector
    - Understand social media consumption habits and the dynamics of web/marketing 4.0
    - Successfully analyse the main marketing and online retail channels
    - Understand fashion buying techniques, the negotiation process, and merchandising
    - Navigate experiential marketing and branding techniques
    - Examine and use sales procedures
    - Understand licensing
    - Understand fashion products and their features, management, and timings
    - Develop and manage personal business projects
    - Create a professional identity


    Made in Italy & Luxury Goods System
    Luxury & Fashion Marketing
    Trends & Research
    International & Fashion Markets
    Fashion Graphic Design (Photoshop &InDesign)
    Fashion & Luxury Communication
    Social Media Management

    Buying Techniques & Merchandising
    Experiential Marketing & Branding
    Retail Management & Sales Techniques
    Licensing & Brand Extensions
    Fashion Product
    Personal Branding


    Exclusive Milan location: Our school is at the centre of Milan’s fashion district on Via Montenapoleone, amongst the most famous Italian and international brands.

    Learn from the experts: All our teachers are fashion experts who have current roles in prominent fashion and luxury businesses or own their own company.

    Acquire experience: Practical workshops provide opportunity to consolidate theoretical learning, gain experience, and be ready for the real world of work.

    Internships: Students at Accademia del Lusso have access to exclusive fashion internship opportunities thanks to the work of our Placement Office.

    Made in Italy: We are an Italian fashion school with a global outlook. Our teaching methods transmit the same qualities that make the Made in Italy brand an international benchmark for quality and innovation.

    University qualification: Our Master’s Courses are run in collaboration with our partner university and offer the opportunity to gain a recognised academic qualification.

    Quality teaching and small class sizes: We have high teaching standards and maintain limited class sizes to enhance teacher-student interaction.


    3-year undergraduate degree or equivalent

    Applicants with non-standard qualifications or who possess relevant work experience will be considered on an individual basis

    Suitable knowledge of English or Italian (depending on course language choice)


    This Master’s Course will prepare you for top management roles spanning diverse areas of the fashion and luxury sector, including:

    ● Fashion and Luxury Brand Management 
    ● Marketing Management 
    ● Product Development 
    ● Sales Management 
    ● Buying for the Fashion and Luxury Sector 
    ● Retail Management 
    ● Licensing 
    ● Fashion Account Management 
    ● Strategic Planning 
    ● Fashion Consultancy 
    ● Branding 
    ● Fashion Communication and Public Relations 
    ● Merchandising 
    ● Fashion Distribution Management 
    ● E-commerce Management 
    ● Social Media Management 
    ● Communication Management

    The knowledge and skills you acquire will also be transferable to roles within other industries.


    The school Placement Office is constantly active in creating new fashion internship and job opportunities for students. It also provides assistance and guidance for students in their search for placements relevant to their course, career goals, and interests.

    Support is given in developing self-promotion skills and our students have access to the large network of contacts and opportunities available exclusively to students of Accademia del Lusso.

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