Máster en Brand Management and Communication - Milán - Italia - IED Istituto Europeo di Design - sede Milán - I20752

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Máster en Brand Management and Communication
Método: Presencial
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Tipo: Magister
Start date: January 
    Duration: 1 Year
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IED Istituto Europeo di Design - sede Milán

Máster en Brand Management and Communication - Milán - Italia

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Natália Morales
Máster en Brand Management and Communication
  • Modalidad de impartición

    El Máster en Brand Management and Communication será impartido en modalidad presencial.

  • Número de horas

    El Máster está diseñado para tener una duración total de 12 meses.

  • Titulación oficial

    El egresado será titulado como Máster en Brand Management and Communication.

  • Valoración del Programa

    A partir de la creciente competitividad a nivel internacional, surge el Máster en Brand Management and Communication como respuesta a la necesidad de ubicar profesionales en la élite de esta competencia, aptos para formar parte del mercado y alcanzar un elevado estándar de calidad. De igual manera, este Máster tendrá como objetivo focalizar su atención en el desarrollo de habilidades por parte del profesional, las cuales harán posible una comprensión de diferentes proyectos comunicativos que le permitirán manejar los aspectos publicitarios para el beneficio de sí mismo y su compañía, teniendo en cuenta el fuerte sustento que presta este proceso publicitario a una marca en específico.

  • Precio del curso

    Consultar precio.

  • Dirigido a

    El programa está dirigido fundamentalmente a Licenciados o Diplomados Universitarios en publicidad, mercadeo, ciencias administrativas, pero no es excluyente con profesionales de otras disciplinas que demuestren experiencia.

  • Empleabilidad

    El egresado podrá laborar en el área directiva de múltiples proyectos publicitarios, como consultor, asesor, crítico, entre otros.

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Contenido:
Máster en Brand Management and Communication

Brand Management and Communication
Master Courses - Milan

24th edition - Management, design attitude, business orientation and strategic vision are the distinctive features of the Master course in Brand Management and Communication. Developing brand projects at IED is not just about realising projects, it is about accepting a challenge, observing the present, forecasting trends, and interacting with the most interesting international companies. 
For this reason, the Master course is organised in collaboration with Landor, one of the most important branding agencies at international level. Companies such as Pomellato, Campari, Ducati, Diesel, KFC, Persol, and Lemonsoda, just to mention few, choose to share their values and expertise with IED students, to find a fresh and multidisciplinary point of view and to develop together a strategic project for their brand. 

The Master takes place in two editions, the first one in November in Italian and the second in February, in English.

The Master is organised in partnership with Landor.


    Attendance: full-time
    Language: English

Get an insight: find out more about Master's activities

Target - The Master course in Brand Management and Communication is aimed at graduates in humanities, social sciences, economics or scientific disciplines, as well as graduates in creative disciplines from design schools, or professionals with at least two years of experience in the branding field.

Methodology and structure - The Master course alternates frontal lectures, exercises, case histories, workshops and projects realised in partnership with companies and agencies and developed individually or in groups. The didactic pathway is closely linked to the professional world thanks to the collaboration between partners and faculty. A synergic team, composed by professionals coming from the main companies, agencies and consultancy firms, supports students throughout an intense, interactive and increasingly complex study plan. Students develop the skills required to identify their reference target and its typical behaviours. They learn to define product and retail strategies, innovation and markets, in order to elaborate branding strategies. A comprehensive journey that takes into consideration the different steps of the process: from definition of brand equity - by establishing the brand values and positioning, and by planning the strategic marketing activities - up to the actions aimed at developing and supporting the brand. At the end of the course, a dedicated module is focused on personal branding: from counseling and personal target to the tools required to realise a self-representation with the most suitable tools (video, paper, web) up used to present successfully in front of an audience.

Career opportunities - Brand Manager, Marketing Manager, Product Manager, Consultant,Project Manager, Client Manager, Strategist, Brand Consultant. Other opportunities are advertising and communication agencies as Strategic Planner, Account Manager.

In the previous editions, projects have been developed in collaboration with: Pomellato, Campari, Persol, Lemonsoda, Ducati, Diesel, KFC, amongts the others.

In the previous editions, students visited: Goole, Technogym, Campari, Samsung, amongst the others.


Focus Area:

  •     Strategic Marketing for Branding
  •     Branding
  •     Branding Advanced
  •     Brand Communication
  •     Digital Branding
  •     Personal branding
  •     Business for Branding

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